Commercial space display design

Modern commercial space display methods are various, the display form is not directional, dynamic display is the modern display in the favored display form, it is different from the old static display, the use of activities, operation, interactive, etc., the audience can not only touch the exhibits, operate the exhibits, make specimens and models More importantly, can interact with the exhibits, let the audience more directly understand the functions and characteristics of the product, from static display to dynamic display, can mobilize the visitor's sense of active participation, so that the display activities are more colorful, Achieve good results.

(1) Store window design

The shop window is not only an integral part of the overall design of the façade, but also the first exhibition hall and "eye" of the store, often based on the goods sold by the business, with clever use of sets, props, background decoration as a background, with the appropriate lighting, color and text description.

(2) Exhibit design

Counter shelves, landscape sketches and shoe changing seats placed in the commercial environment of the store, we call it the "props" of the commercial environment, these "props" not only have the function of displaying and displaying goods, but also beautify the commercial space environment and enhance the function of commercial themes.

(1) Center display

The center display method is a display method that focuses on the center of the entire display space. Put some important, large-scale goods on the display center position to highlight the display, and other minor small items around it to assist in displaying.

The central display method is characterized by a prominent theme, concise and clear. Generally, there is no central display shelf at the entrance, middle or bottom of the shop, but a special exhibition stand. It allows customers to view the goods on display from four directions. The display equipment of the island display should not be too high, too high will affect the spatial vision of the entire store, and will also affect the perspective of customers on the island display from four directions.

(2) Unit display

Unit display refers to the same goods, decorations, POP and other display subjects or logos, advertisements, etc., repeated in a certain range or different display surfaces, through repeated emphasis and suggestive means, to strengthen the customer's visual feeling of clothing products or brands. The characteristic of the unit display method is to make the customer subjected to repeated visual impact, so as to be strengthened many times in the feeling and impression, and has the implied effect of "the product is the only choice", which can make the customer leave a very deep impression.

(3) Close-up display

Close-up display refers to highlighting the functions and characteristics of the product, or using advertising, props and mobile landscaping means, emphasizing the target customers of the product, so that the display and publicity have a clear goal, and can strengthen the communication with customers, help to improve the attractiveness of the product, stimulate the customer's desire to buy. The features of the close-up display method are clear goals, prominent themes, strong landmarks, and concentrated influence, so that customers have a sense of belonging and intimacy.

(4) Open display

Open display is to put the goods in a place where the customer can touch it, so that the customer can participate in it, and the product can be directly touched. The open display method is characterized by strong authenticity and high timeliness. It is a modern form of counterless selling that combines display and sales. All the goods are hung or placed on the shelves and counters, and customers can freely choose without repeated inquiries. This method is not only convenient for customers, making them feel natural and casual, but also easy to stimulate customers' purchase interest.

（5）全面展示

全面显示是显示一些具有相同功能和使用方法的商品。综合显示方法的特点是完整的品种和较大的选择空间。全面展示商品，饰品，背景和灯和其他场景共同构成了不同的季节，不同的生活空间，不同的自然环境和不同的艺术情绪，让人们感到强烈的生活感。注意现实感和创造情绪和氛围的体现，并强调艺术和创新，让人们可以获得灵感和审美享受，也有一种沉浸感。与此同时，空间应该能够生动地，生动地解释服装产品的使用和特点，以指导客户购物。

（1）基本照明

基本照明主要是在整个商店中延长光线，同时保持商店中的均匀颜色，以确保商店的基本照明。

（2）强调照明

对于主要品牌来说，关键照明的应用非常重要。关键照明不仅可以使产品形成三维感觉，而且光线和阴影的强烈对比也有利于突出产品的特点。

（3）辅助照明

辅助照明的主要作用是突出商店中的颜色水平，呈现色彩缤纷的大气和视觉效果，辅助增强产品的吸引力和吸引力。除了人造光源外，自然光随时间变化，光线的质量映射在商品的表面，从物体表面发出的光的质量，光明本身的表观色调，以及再现颜色的速率也非常重要。因此，只有在系统考虑到光线产生的各种效果之后，各种光源都被调整和应用，以确保光线始终使商店的气氛呈现，突出显示商品的显示，并增强了显示效果。