Welcome to Zhongshan Detron Display Products Co.,Ltd.
DESIGN
SOLUTION
MANUFACTURE
DISPLAYS
FIXTURES
RETAIL ENVIRONMENTS
Home > News > Industry News > Designed by the Italian clothing brand United Colors of Benetton's new store
Certifications
Contact Us
Zhongshan Detron Display Products Co,.ltd
E-mail:sales@detronpop.com.cn
Tel:0086-760-88628606
Fax: 0086-760-88628689
Add:2 / F, Guangcai Incubation Park, No.19 Cha Qiao Road, East District, Zhongshan , Guangdong ,China.
Zip Code: 528400
Contact Now
Latest News

Professional customization service, display stand customization experts around you

Nowadays, customized display stands are more and more favored and sought after by customers. Why is this? New and new ideas, high-quality services, an...

12 Ways to Do Live Shop Dead Ends in Supermarkets!

In every store, there will be some blind spots that customers can hardly see, such as traditional freezers, corners, etc. How to effectively avoid dea...

Display cabinet manufacturers out of new products, cylindrical transparent rotating cosmetic display

The new products of the display cabinet manufacturers have arrived, breaking the space limitations of the traditional display cabinet, rotating the co...

Versace flagship store display

VERSACE, born in Italy in 1978, was founded by Italian designer Gianni Versace with brother Santo and sister Donatella. In late 2018, Versace Versace ...

What are the functions and features of the smart display stand system?

The traditional sales model "storytelling" is no longer suitable for the needs of the market, and now the sales model "experiential" promoted through ...

Detailed classification of cosmetics display stands

Exhibits usually play a role in setting off exhibits and setting off the atmosphere of the space in the exhibition. The shape, color, material, textur...

Designed by the Italian clothing brand United Colors of Benetton's new store

PROJECT INTRODUCTION The Italian brand's Corso Vittorio Emanuele store was digitally revamped in time to usher in Milan Fashion Week in February. For ...

What is holographic display cabinet

What is the showcase and what are the characteristics of the showcase

Commercial space display design

Modern commercial space display methods are various, the display form is not directional, dynamic display is the modern display in the favored display...

Designed by the Italian clothing brand United Colors of Benetton's new store

Designed by the Italian clothing brand United Colors of Benetton's new store

2022-03-10 14:46:36

PROJECT INTRODUCTION

The Italian brand's Corso Vittorio Emanuele store was digitally revamped in time to usher in Milan Fashion Week in February. For a month, digital, multi-sensory activation strategically embellishes this new all-pink space. For those who can't reach a brick-and-mortar store, there's a similarly designed consumer journey online.



Massimo Renon, CHIEF EXECUTIVE of the Benetton Group, explained:”We want to revolutionize this immersive experience.”He said,We will do this by creating the same emotional ecosystem in brick-and-mortar retail as Metavalse's new virtual store



However, Metavalse, the mirror store of United Colors of Benetton, has one important difference: You can't buy clothes there. Instead, when shopping in-store, visitors find ways to get QR codes to get deals. Renon continues: "Our goal is to provide a spatial connection between the present and the future, the real and the virtual, through a brand experience that is increasingly immersive and, most importantly, harmonizes with the language of young people