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what is the main function about the POP display case?

what is the main function about the POP display case?

Samson Lu Detron Display 2023-02-22 16:08:31

A POP (Point of Purchase) display case is a marketing tool used by retailers to increase sales of specific products by placing them in a prominent location within a store. The primary function of a POP display case is to draw the attention of customers and encourage them to make a purchase.

POP display cases come in a variety of shapes, sizes, and materials, and can be placed in different locations within a store, such as at the entrance, at the end of an aisle, or near the cash register. The display case is often designed to showcase the product in an attractive way, with eye-catching graphics and colors.

One of the key functions of a POP display case is to increase product visibility. By placing a product in a display case, it becomes more prominent and is more likely to catch the attention of customers. This is particularly effective for new products or products that are not selling as well as expected.

Another important function of a POP display case is to provide customers with more information about the product. This can include details about the features, benefits, and pricing of the product. By providing this information, the display case helps to educate customers and make them more informed about the product, which can increase the likelihood of a purchase.

In addition to increasing sales and providing information about products, POP display cases can also be used to reinforce a brand's message. By using consistent branding elements, such as colors, logos, and graphics, retailers can help customers associate a particular product with a specific brand. This can help to build brand loyalty and increase customer retention.

In conclusion, the main function of a POP display case is to increase sales and draw the attention of customers to specific products. By providing more information about the product and reinforcing a brand's message, POP display cases can be an effective marketing tool for retailers.