Welcome to Zhongshan Detron Display Products Co.,Ltd.
DESIGN
SOLUTION
MANUFACTURE
DISPLAYS
FIXTURES
RETAIL ENVIRONMENTS
Home > News > Company News > The peak season of cosmetics sales is coming and there are coups to catch more customers
Certifications
Contact Us
Zhongshan Detron Display Products Co,.ltd
E-mail:sales@detronpop.com.cn
Tel:0086-760-88628606
Fax: 0086-760-88628689
Add:2 / F, Guangcai Incubation Park, No.19 Cha Qiao Road, East District, Zhongshan , Guangdong ,China.
Zip Code: 528400
Contact Now
Latest News

Professional customization service, display stand customization experts around you

Nowadays, customized display stands are more and more favored and sought after by customers. Why is this? New and new ideas, high-quality services, an...

12 Ways to Do Live Shop Dead Ends in Supermarkets!

In every store, there will be some blind spots that customers can hardly see, such as traditional freezers, corners, etc. How to effectively avoid dea...

Display cabinet manufacturers out of new products, cylindrical transparent rotating cosmetic display

The new products of the display cabinet manufacturers have arrived, breaking the space limitations of the traditional display cabinet, rotating the co...

Versace flagship store display

VERSACE, born in Italy in 1978, was founded by Italian designer Gianni Versace with brother Santo and sister Donatella. In late 2018, Versace Versace ...

What are the functions and features of the smart display stand system?

The traditional sales model "storytelling" is no longer suitable for the needs of the market, and now the sales model "experiential" promoted through ...

Detailed classification of cosmetics display stands

Exhibits usually play a role in setting off exhibits and setting off the atmosphere of the space in the exhibition. The shape, color, material, textur...

Designed by the Italian clothing brand United Colors of Benetton's new store

PROJECT INTRODUCTION The Italian brand's Corso Vittorio Emanuele store was digitally revamped in time to usher in Milan Fashion Week in February. For ...

What is holographic display cabinet

What is the showcase and what are the characteristics of the showcase

Commercial space display design

Modern commercial space display methods are various, the display form is not directional, dynamic display is the modern display in the favored display...

The peak season of cosmetics sales is coming and there are coups to catch more customers

The peak season of cosmetics sales is coming and there are coups to catch more customers

2022-03-17 10:43:39

The golden September of the cosmetics industry is here. Are you ready for the peak season? Maybe for some southern regions, the heat has not yet dissipated, while the north is much cooler. If your cosmetics store is still selling on a summer model, you may be losing the first customers of the peak season!



So when Jinjiu comes, what should cosmetics stores do to catch the first batch of customers? Four moves for you!

1. Build a publicity campaign in advance

When autumn comes, the store's sales focus and publicity strategy are definitely different from those in summer, and this change must be told to consumers as soon as possible. The most effective channel for them to quickly obtain store product information is nothing more than brochures.

In addition, the booklets and single pages of the promotional shelves in the store should not be placed on the cover for customers to see. Instead, a single page image that attracts customers' attention should be turned out in each row of placement positions, thereby increasing the customer's read rate.




2.Invigorate the promotion atmosphere in advance

Fall is here, and cosmetics like skin care products, hand creams, and lip balms are back in stock. In order to let customers take the initiative to buy skin care products to prepare for autumn, cosmetics stores may wish to do some promotional activities to win the first batch of customers, and at the same time, the store needs to create a lively atmosphere to promote consumption.




3. Make an appointment with the core members first

As the weather turns cooler and the autumn is dry, the core members of the store will inevitably pay more attention to daily skin care and regular beauty care in the store. The store can establish its own membership group or WeChat public account, and regularly send our activities to it, so that the customers of the store can know about it at any time, so that they can go to the store to consume.




4.Prepare explosives in advance

In the golden season of cosmetics sales, there are more choices for creating explosive products, and stores should also pay more attention. Create hot products, and let hot products quickly go to customers' dressers and cosmetic bags, occupying the pre-occupation and share of similar products in customers' use.




Hot-sale products must be easy-to-sell and easy-to-sell products, to ensure the quality of hot-sale products, and to do a multi-point display, and pay attention to joint sales with other products. big effect.

Golden September is here, and stores should start preparing for the peak season right away, otherwise how will you sell after your competitors have sold the first round of goods?