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Detron showcase will take you to understand the arrangement between the showcase and the store

Detron showcase will take you to understand the arrangement between the showcase and the store

2022-06-21 15:55:44

When preparing to open a brand chain store, the first problem is the location, and then the decoration of the store. The main part of the store decoration is of course the display layout of the showcase. How to match can attract customers and give customers more experience. In the next step, Detron Showcase will take you to understand the layout between the showcase and the store.


1. The comfort and color matching should be coordinated;

We know that the overall sense of a store can bring customers an orderly and complete shopping experience. This overall sense is based on the unilateral effect of the display cabinets such as material, color, size, shape, etc., as well as the fit and harmony between the display cabinets and the products. It is best to consider the combination of the display cabinet and the entire space of the store. The layout of the display cabinets in the shopping center should be matched in size, high and low, and well-proportioned. If the shopping mall showcases on one side are few and small, you can use bonsai, knickknacks and wall decoration to achieve a balanced effect.


2. The space is flexible and needs to be coordinated;

In addition to the exhibition area and the work area, a store is almost always a customer flow area, and the settings of the crowd flow area can be complex or simple. In general, the relationship between product experience and the habit of people flow should be considered in the general flow area, considering that the flow area extends in all directions, consciously guide customers to the main consumption recommendation area, and consider factors such as the flexibility of the flow of people. Simply put, the aisle flow must allow customers to conveniently and comfortably buy what they want, and even buy what they want him/her to buy. In this way, the channel constructed between the showcases should be more flexible and stronger, no matter what kind of showcase, 90 degrees vertical, 45 degrees, free circulation, etc. Flexible changes should be considered from the content of the product, which means that it is generally better to use a combined display cabinet. Of course, for some small stores and supermarkets, fixed layouts can also be considered.


3. The overall placement should be coordinated;

When customizing a shopping mall showcase, in addition to considering the combination of the shopping mall showcase and the decoration effect, the placement of the shopping mall showcase should also be considered. Generally speaking, an independent room is divided into three areas: the quiet area is far from the window, with weak light and less noise, suitable for placing cashier counters and side cabinets; the bright area is close to the window, with bright light, suitable for main products, preferably a running water table and booth; the action area is the aisle of the entrance room. In addition to the place for walking activities, pile heads and water tables can be placed in this area.


In the overall shape of the shopping mall display cabinet, the main features and craftsmanship of each shopping mall display cabinet are required to be consistent. For example, in a set of shopping mall showcases, some of them cannot be square columns and some of them are round, otherwise it will look very incongruous. At the same time, the detailed processing requirements of showcases in various shopping malls are also consistent. As far as paint color is concerned, the paint color of a set of shopping mall showcases also needs to be consistent. In material workmanship, it is emphasized that it is consistent. The layout and design of the showcase is generally related to the industry and the consumption habits of product consumers. It can be innovative, but it cannot exceed the consumer's experience.

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