What Is Point Of Purchase(POP) Promotion

Creative brand marketers constantly aim to come up with innovative brand promotion tools to engage their customer's attention. As the battle for customers intensifies day by day, Point of Purchase marketing has taken a vital position in the marketing mix.

Point of Purchase is a form of sales promotion that is found in retail outlets where products are prominently exhibited for the product to stand out. It is a strategic medium that builds brands and stimulates impulse purchases.

Multiple studies have proven that a physical store remains the most critical touch point to reach and influence consumers.

Successful POP display result in successful sales boost:

With the pumping demand and need for gaining competitive advantage, POP display is rising to be an effective tool for both efficient space utilization and branding.

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