Is there a smarter way to use your retail space?

For the retail space, what is the smarter way to use?

Many people said retail is a tough business. When online shopping trends happen until today, retailer business seems to go down. That’s the bad news. The good news is that these same trends make physical retail more competitive, and it’s relatively easy to stand out from your rivals. So, you may wonder below simple four questions:

First of all, what do you want to achieve with your retail space? This isn’t just somewhere simple selling products – it’s a vital to extend your brand, the physical embodiment of what it means to spend money at your store. Someone like relaxing? Some like fashionable decoration or comfortable environment? We may not meet everyone’s need, but the answers to these questions will depend on your own brand values, and it’s crucial that you consider them wisely. You need to ask: what’s the personality of my shop, and how can I reflect it here?

Then, what does the customer’s journey look like? Most of the time, consumers enter a shop with no-to-little prior knowledge of it. They’ll look around your store, have a try something maybe will buy it finally. In addition, you should have aware of customers will how to travel around the store, then customize the layout accordingly. However, does that mean putting all products at the most attractive place? Adding display cards to help your shoppers become informed? It almost certainly means creating a clear path to the point of sale. How the customer interacts with your store’s layout is paramount than the sales process.

Lastly, what does a customer need? Before your shoppers make a purchase with you, they require certain information: that you are in business, what you sell, how much it costs, etc. This might sound self-evident, but you would be amazed at how many shops fail to make all the necessary information as easy to locate as possible. You might also, if you have never taken the time to consider it, be amazed to find that it’s not as clear as it could be in your shop either.

Finally, what does a customer want? Once you’ve addressed you store’s personality, made sure that the customer journey is sensible, and that the customer has all the knowledge he or she needs to make a purchase, you should be asking yourself why that customer will shop with you? Ultimately, this means discovering what your customers want and supplying it to them. This, of course, relates to products – but it also relates to the mood of your shop. There are some things you can take for granted: no customer wants to shop somewhere dirty, disorganized, and without easily available customer service. Beyond this, you shouldn’t be afraid to experiment, to ask, and – occasionally – trust your gut.

Detron is an experienced facilitator of shop fitting furniture for a variety of different uses. We’ve worked with some of the world’s most iconic brands and retail destinations, and are more than capable of realizing whatever vision the four questions above lead to. Just get in touch with us right now.