Home > News > Industry News > Retail is Art
Latest News

Sounding out specialist finishes

Focus on display stand more than 10 years in China.Customized display stand manufacturer make the display stand for your product,it can display your p...

Vivense London opens first UK flagship store

Heralding Vivense London’s arrival in the UK, the furniture and homeware retailer recently opened its flagship store in Borough High Street, designed...

Harmay Market blurs the line between luxury and commodity

Supermarkets and grocery stores are one of our most common shared experiences as humans. A trip to the market is synonymous with daily life, and for m...

Christian Louboutin brings its distinctive boutique to Yorkdale

With more than 70 boutiques in 29 countries, Christian Louboutin is one of the world’s most recognizable luxury brands. The first Paris shoe salon op...

Alexander McQueen launches accessories pop-up in Le Bon Marche

Fashion house Alexander McQueen has launched a Butterfly inspired accessories pop-up in the world-famous Le Bon Marche department store in Paris. Desi...

VIA Outlets completes over 300 leasing deals in year of lockdownockdown

VIA Outlets – Europe’s fastest growing owner-operator of premium fashion outlet destinations – has completed over 110 new deals since the start of ...


Retail is Art

  • Author:On the internet
  • Source:On the internet
  • Release on:2020-09-19

The new concept for Tuscan brand Braccialini draws on cartoon-like imagery to create a black-and-white backdrop for its colorful products.

After Tuscan brand Braccialini was acquired by Arezzo Graziella, Studio Svetti Architecture was asked to create the template for a new global store concept, starting with its 646-sq.-ft. flagship in via Frattina, Rome.

Its approach was inspired by the idea of the Diary of Braccialini, represented by a block of white sheets to be filled with ideas, sketches and drawings, culminating in a final draft of the work—the shopping experience. The space was originally conceived as a large black-and-white checkered notebook, able to accommodate the products as if they were in a colorful and irreverent drawings, in keeping with the brand ethos.

In store this takes the form of a huge 3-D sketch in black and white, outlined by black borders, which simulates the gesture of an artist. The Rome flagship was created as a place where the play of contrasts between the white background and the black of the contours stands out between soft lines and rigorous geometries.

To reinforce the concept, Studio Svetti Architecture chose custom furniture to recall the world of stationery. Within the store, pencils lean vertically to support new season bags, while free-floating glass holds up lines of t-shirts and accessories. The cap of a Bic pen is used to exhibit a line of bags and a padded bench looks like a giant eraser and the case a pencil sharpener.

Principal Emanuele Svetti reflects: “I love to harmonize different elements and surfaces, creating ‘anti-conventional’ mixtures, able to create sophisticated environments, without neglecting design coherence. The new concept is made unique by its own essentiality, because the space is at the service of the brand: there are few stores in the world that can celebrate the product without first self-celebrating.”

Of the design he says: “The white surfaces of this small corner space in Rome are only slightly marked by the black lines that characterize the space, like sketching an idea with a charcoal on white canvas. This design philosophy highlights the details of the high leather goods, creating an unexpected effect of attraction towards the product.”

Forwarded from the internet,if you want the display stand design,please contact us,we are one of the best display rack manufacturer china.